THREE FLOOR
THREE FLOOR is the newly launched online womenswear label celebrating youthful individuality and style. The début collection is a vision of cutting edge fashion, translating trends from the catwalks and the street, inspired by fashion insiders and innovators. THREE FLOOR is sure to make their mark by redefining style today and shattering traditional boundaries by offering superior quality fashion with an affordable price tag. Who’s Jack spoke to the designers behind the label to find out more.
Q.How is the new THREE FLOOR brand different from other brands out there?
A.We are a team of creatives who saw an opportunity in the face of a high street breakdown! As a small company with a niche clientèle, we wanted to push the boundaries of affordable design by showcasing quality garments with timeless style. Our goal is to create an array of beautifully conceived designs that are individual, wearable and utterly desirable. We see the importance of connecting with each customer’s personality, so attracting attention because their bum looks hot in one of our dresses or they’re looking super cute in our furry jumpers is fine by us.
Q.Describe some of the looks from the collection and why you have chosen them?
A.We have been stalking fashion’s elite of bloggers/editors and models off duty to bring a refreshing level of style and design to the high street and of course we also refer to seasonal trend updates. As our début collection launched in November 2011, we toyed with the styling to have some sheer pieces layered with warm textures for a wintery fix but enough colour to know that summer isn’t too far away.
Q.Sum up the THREE FLOOR design style.
A.Our style is cleverly seductive, echoing the female silhouette with luxe fabrics and hemlines to make legs look like they go on forever. We love pieces that can be reinvented to suit our mood, so if it’s toughening up a sheer shirt dress by adding a cape for ultimate impact, then so be it.
Q.Who you have in mind when creating a piece?
A. It’s the girl you see in pictures who has an effortless glow about her without looking mainstream, the girl who every girl wants to be!
Check out the full range online at www.threefloorfashion.com
