Who's Jack

Here is Harry showing us how to wear loafers with socks and double denim. Note denim colours are different and socks are white with black jeans rolled up. Also note that this is not a denim jacket, it is a denim cut off worn over a hoodie, we like this. Image : Tim Boddy … read more»

Menswear on the high street outlet Topman has begun a new denim project inviting designers from both sides of the Atlantic to get involved in the project that will aim to update the classic denim jacket. The designers asked to take part are British menswear designers, Lou Dalton, Oliver Spencer, Katie Eary, and Shaun Sampson, who have all been … read more»

Paul Smith have come up with a new style for their SFXC Brogue shoe this time making it from denim. In what might seem like a bit of an odd move for a brogue the new style is made from indigo denim paneling giving a new take on a classic shoe which is normally made from much tougher material. The denim SFXC Brogue comes with tonal dark blue … read more»

Playing card vest tops with one of our favourites, denim shorts. Win. BY JENNIFER G., 25 YEAR OLD NATIVE FOX … read more»

We all know what a pain denim can be to wash, it takes ages to dry, more often than not the dye runs and in general we only have one pair of jeans we really love and we don’t like being without them so imagine our joy when we discovered scratch & sniff jeans. Created by Naked & Famous Denim (nothing to do with the band … read more»

Denim brand MiH Jeans have teamed up with American model Ruby Aldridge to show off their new Spring/Summer 2012 collection. Aldridge can be seen modelling the 70s inspired pieces in the video above. Check it out and get an idea of what your legs will want to be wearing next season. … read more»

A few days ago we showed you the new glow-in-the-dark jeans by Hudson and today we wanted to show you a new collection of denim with a difference, this time avec paint splashes. This new denim collection is the byproduct of a collaboration between April 77 and designer Calla Haynes who together have created jeans, jackets and shirts that are … read more»

As far as brilliant fashion based ideas go it doesn’t get much better than Hudson’s new glow-in-the-dark jeans which take our neon obsession to a whole new level. The denim fashion house have created their new Lou Lou jeans which have a phosphorescent stripe painted down the side of them so that your legs glow green, pink or … read more»

Edwin Japan has brought out this Denim Manufacturer video. Edwin Japan has worked on improving efficiency, quality, construction and washing methods for denim for 35 years. They have studied the engineering machinery used in the denim manufacturing process and come up with some brilliant denims. This short fashion film is a homage to the … read more»

The Japanese denim brand (who are actually based here in London) Snake & Dagger have revealed the new lookbook for their Autumn/Winter 11 collection. Snake & Dagger have always had a good reputation for expertly mixing vintage looks with more contemporary designs and the new collection is no exception. Coming in a variety of washes and … read more»