Rated R : Simon Henwood
“If Yoda was an artist he’d be Simon Henwood,” Kanye West once said of the omnipotent, creative mind behind Rihanna’s fourth album, Rated R. Simon Henwood, also a successful fine artist as well as inspirational guru to the stars, is the distinguished artistic director behind his wife’s (Rosin Murphy) video and tour visuals and the Kanye West’s brand amongst many others. He has now been appointed overall creative director for the global imaging of Rihanna’s Rated-R tour this year. Not only has he produced the designs for the logo, album and video but he is now working on the stage design, costumes and background visuals for Rihanna’s world tour. Amidst one of my I-wouldn’t-mind-your-job moments, which I often get when I am interviewing very-good-at-their-job Creatives, I find out exactly how Henwood works his magic as an art director in the music industry. He also reveals what it’s like working so closely with one of the most high profile artists in music for her Rated R tour.
