It would have made the perfect safe sex campaign, but no, Nectar have picked up on the infamous Keep Calm and Carry On slogan. Renamed Keep Calm and Carry One, the campaign stars Corrie actress Tina O’Brien (oh yeah) and reminds customers to be clever with their pennies. As the UK’s leading loyalty programme, Nectar is rallying the nation to stiffen its resolve and help to alleviate some of the doom and gloom of our era. Despite today’s emergency Budget there are lots of simple ways that consumers can save money and continue to treat themselves if they’re savvy, including carrying loyalty cards. Have you got yours yet?