Clarks Originals Pop Up Comes To London Piccadilly
Last night Clarks Originals opened their pop up store on Piccadilly to a throng of bloggers and fashionistas.
The store will now play host to a bunch of live acts including The Strummerville and Clash DJs who will play between the 15th-19th Feb and will also be the perfect place to purchase Clarks Originals limited edition lines. This is the first time that a whole floor at a Clarks store has been devoted to the Clarks Originals strain. The SS11 range is now unveiled here along with the campaign that includes Cara Delevingne and Josh Beech alongside a collection of other models who all have a link to the music industry. Clarks hope to bring Clarks Originals to the music loving youngsters with the collection that aims to capture more of a rock and roll vibe.
Special limited editions are on sale that include collaborations with Millerain and Laura Ashley as well as the general collection in a range of different colour and fabrics. See images from the launch last night below.
